In the inaugural episode of our new video series, Swiss dentist Alessandro Devigus tackles a surprisingly persistent issue: why is prevention still such a challenge in modern dental practice?Despite being a core principle in dentistry for decades, prevention continues to be undervalued – often seen as time-consuming, less profitable, or simply not urgent enough for patients. Alessandro breaks down these common barriers and makes a compelling case for why prevention is not only essential, but also smart business.This episode will show you that:
- Prevention builds trust and loyalty – leading to long-term patient retention and simpler treatment plans.
- Patient interest grows with education – clear communication can turn passive patients into proactive ones.
- Short, structured protocols work – even just five minutes per appointment can make prevention stick.
- Teamwork is crucial – empowering your dental hygienists and assistants helps integrate prevention seamlessly.
- Financial benefits are real – a preventive approach saves patients money and helps your practice thrive.
About the series
And That’s What Everyone Does brings you practical solutions to your dental challenges. Hosted by Swiss Dentist Alessandro Devigus, we explore the latest trends, cutting-edge tech, and effective strategies for everyday practice. Each episode offers valuable insights and actionable tips to help you improve your work and stay ahead in the field.

Dr. Alessandro Devigus is a Swiss dentist with over 30 years of experience, known for his expertise in digital dentistry and CAD/CAM systems. He founded the Swiss Society for Computer-Aided Dentistry and served as Editor-in-Chief of the International Journal of Esthetic Dentistry. A frequent global speaker, he also co-hosts the podcast And That’s What Everyone Does, exploring dentistry, technology, and the future of the field.