Learning time: ~ 55 minutes
Prevention is not an add-on. It is not something you squeeze in between treatments. It is a concept shift. When done well, it becomes your most reliable, patient-centred, and profitable service.
In this module, we will explore how to reposition prevention at the heart of your practice identity, from defining your ideal patient to empowering your team and confidently pricing your services.
What you will learn:
- How to restructure your schedule, services, and team around prevention
- How to identify your preferred patient using the FALLS framework
- How to communicate prevention in a way that resonates emotionally
- Simple ways to make prevention feel personal and essential
Up next: Rethink, restructure, redesign