Have you noticed your patients "mewing"?

No, they aren't imitating cats. It’s the viral DIY tongue technique promising to "sculpt" jawlines, but mostly delivering jaw strain.

Spoiler alert: adult bones don't work like clay.

Instead of a model jawline, this trend is more likely to contribute to bite issues, muscle pain, and a lot of frustration.

Mewing is just the gateway to Looksmaxxing—an internet movement gamifying facial aesthetics.

Since your clinic is now a "glow-up" hotspot, here’s how to spot the trend and navigate the hype.

Treating your face like a video game character is all fun and games until you realise that reality doesn’t have an undo button. 

How do we break the cycle of perpetual crisis management?

In a world obsessed with 15-second trends, here's your guide to becoming a high-level, long-term thinker.