Facts don’t move people, stories do. Stories build trust and drive action. It’s no wonder storytelling is becoming so popular in dental practices worldwide.
A relatable story makes it easier for everyone. Consider this transformation:
🪥Fact: “A regular, professional teeth cleaning prevents plaque buildup and gum disease.”
🏰 Story: “Imagine your teeth as a castle. Over time, invaders like plaque and bacteria gather at the gates, wearing down the defences. Regular professional cleanings act like royal guards, sweeping away the threats before they can breach the walls, keeping your smile strong and healthy.”
How to be a master of compelling patient communication with The Golden Circle
🎯 Always start with the “Why” - the purpose of your message.
„A healthy smile boosts your confidence and overall health.”
🥅 Then ask yourself the “How” - the approach used to achieve your goal.
„We provide personalised care with modern techniques and attentive listening.”
🏅 Only then surround everything with the “What” - the tangible product or result.
„A regular six-month check-up help us ensure your lasting oral health and prevent future issues.”
You can watch the famous TED talk from the author of this framework by clicking here.
Stories sell. Learn how to create impactful stories for the right audience in this storytelling mini-course that just dropped at Curiosity.space.
The most impactful stories become folklore. We would love to hear yours and share them with the pioneers of human-first dentistry in a future issue of this morning Chit-Chat.
Ade🇨🇭🐣 ! See you next Monday with a new story to enjoy with your first cup of coffee of the week! And remember – stories connect the heads of your patients to their hearts. 🗣️💖
P.S. We'll be sharing stories and best practices in prevention in our live event. Come tell yours or drop by for inspiration.