This internet-born movement promises to help people (mostly young men) maximise their physical attractiveness through a mix of grooming, fitness, and cosmetic procedures.

And guess what? Your practice is right in the crosshairs of this trend.

What exactly is Looksmaxxing?

Looksmaxxing is essentially the pursuit of optimizing one's appearance to achieve maximum attractiveness. It started in online forums and exploded on TikTok, Instagram, and YouTube, where influencers share "glow-up" transformations and rate facial features with an almost scientific precision.

The spectrum ranges from pretty harmless stuff to... well, concerning:

"Softmaxxing" (the gentler side):

  • Skincare routines
  • Fitness and nutrition
  • Proper grooming and hairstyling
  • Fashion upgrades
  • Posture improvement

"Hardmaxxing" (where it gets medical):

  • Orthodontic treatments
  • Jaw surgery
  • Rhinoplasty
  • Fillers and Botox
  • Even bone restructuring procedures

Why dental professionals should care

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