Many patients still think of dentistry as something reactive. They book appointments when something hurts or breaks. However, as oral health professionals, we know that prevention is the real game-changer.
The challenge is: how do we communicate this in a way that actually resonates with patients?
The answer: Listen first. Talk second.
When you take the time to ask questions and give your patients space to share, you will better understand their values, lifestyle, and concerns. This insight will allow you to tailor your message of prevention to what matters most to them.
Below are five powerful reasons to invest in prevention, and how to frame each one in a way that feels relevant and meaningful.
1. “Avoid costly dental procedures later”
For patients who are used to reactive dentistry
Let’s be honest, extensive dental work is not cheap. But most patients do not realise how preventable these treatments actually are. That is your opening.
“Most dental issues are preventable. With a good daily care routine and regular appointments, you will save money in the long run.”
For cost-conscious patients, this message is powerful: Small changes now (like learning how to use interdental brushes) are an investment that will pay off – literally.
Tip: Give them a real example of the cost difference. For example, compare the annual cost of two routine check-ups with the cost of a root canal.
2. “Live pain-free”
For patients who have struggled with oral health discomfort
In a survey of 2,000 Americans, 22% said they experience discomfort due to dental issues at least once a week. Extend the timeline to a month, and that number jumps to 39%. Let your patient know that while discomfort is common, it does not have to be this way.
“A healthy mouth doesn’t hurt. With a good home routine and regular check-ups, you can stay ahead of problems and avoid pain altogether.”
Show them how prevention can help them live comfortably, sleep better, and enjoy daily life without dental discomfort.
Tip: Support them with tailored advice for their concerns (e.g. soft toothbrushes for sensitive teeth, interdentals for gum disease, or tips for managing dry mouth.)
3. “Improve your overall health”
For patients who are health-conscious or managing chronic conditions
The science is clear: The mouth isn’t separate from the rest of the body. In fact, what happens in the mouth can directly affect the health of the whole body. See how Anna Middleton shares this information with her patients:
As Anna points out, most patients are not aware of this link. Once they understand it, prevention automatically becomes part of a broader lifestyle choice.
Tip: Keep it simple. Your aim is to make the connection between oral care and whole-body health clear and memorable.
“I explain to them: your mouth is only a few inches away from your brain. And it is also just a few inches away from your heart—they're very close together. So the better we can look after our oral health, the better we can look after our systemic health.”
4. “Keep your natural teeth for life”
For middle-aged and older patients
Losing teeth is not an inevitable part of ageing, but many patients still believe it is. With preventative care, keeping one's teeth for life is not only possible, it’s realistic.
“Good habits now mean your smile stays with you, for life.”
This message resonates strongly with patients who value independence, quality of life, and longevity. Keeping one's natural teeth affects more than just appearance; it influences how you eat, speak, and feel.
Tip: Personalise the message by talking about a patient's specific risks or strengths. For example: “Your gums are in great shape. Let’s keep them that way so you can avoid dentures altogether.”
5. “It sets a good example for your kids”
For parents and caregivers
Parents are often more motivated to care for themselves when they see how their actions influence their children. Framing prevention as a family habit can be a powerful motivator.
“When your kids see you prioritising your oral health, they will do the same.”
Parents who take their own oral health seriously are more likely to raise children who brush, floss, and visit the dentist regularly.
Tip: Offer to show the patient correct brushing techniques, both for their own benefit and so they can pass these habits on to their children.