Now that you know who you are talking to, it is time to consider how you talk to them. Write down the three main reasons your preferred patient would choose to invest in prevention.
For each reason, consider how you can communicate it in a way that resonates emotionally with them.
Examples
Reason: Many retirees want to keep their teeth.
How do you talk to them about prevention?
Reassure them that growing older does not mean tooth loss, but increased risk of gum disease makes regular cleanings crucial.
Reason: Mothers are often motivated by setting a good example for their kids.
How do you talk to them about prevention?
Discuss how good habits started young are more likely to stick, and kids learn by watching their parents; this can lead to demonstrating proper brushing.
Write down your answer.
Need some inspiration?
Here are some common reasons for patients to value prevention:
- Avoid costly treatments in the future
- Feel more confident about their smile
- Stay pain-free
- Protect their overall health through the mouth–body connection
- Lower their risk of systemic diseases like heart disease, Alzheimer’s, and diabetes
- Enjoy fresher breath
- Set a good example for their children
- Keep their natural teeth for life
Exercise: How to reach your preferred patient