Curiosity 100 is a collaborative poll designed to uncover the best practices to preventive dentistry. Our approach is simple: Every few weeks, we ask simple questions about prevention, gather at least 100 voices, then share the results with everyone.
Right now, we’re collecting our first answers – focused on prevention, and the business-side of it.
As first people already answered, take a sneak peek at what we've already discovered.
Here's a glimpse of what your fellow dental professionals are saying:
- Over 70% are already charging for prevention in some form. Great!
- But: Under 50% of practitioners offer specialised prevention services. There's a clear opportunity for growth!
- Two-thirds initially struggled with the transition to prevention-focused care. You're not alone!
- Explain, explain, explain, then ask for payment. No shame in explaining and then asking for payment. Open and honest communication with patients is must-have for successful transitions to preventative care.
Some of the things we already heard from you that helped you charge for prevention
Doing the whole GBT protocol and explaining it

Changing the length of appointments

Just shaking off the shame

Being lucky

And again, explaining things


When did your patients last pay for prevention?
And some of the things you struggle with:
Awareness that prevention is needed

People saying you don't actually do anything

Insurance not covering it

Your boss

This was just a taste. Share your thoughts and story:
About the project
Curiosity 100 is a collaborative poll designed to uncover the best practices to preventive dentistry. Our approach is simple: Every few weeks, we ask simple questions about prevention, gather at least 100 voices, then share the results with everyone. What topics should we explore further?
Join our open editorial meeting: What's the thing that we should cover next?
